I know it’s been a HOT minute since I’ve written, but I’ve just let life get the best of me these past few weeks. I love this time of year, but it’s also really stressful because everything seems to happen at once. A ton of deadlines, so many social functions, new opportunities and ~sickness~. Currently battling a cold as I write this, BUT I downed some NyQuil & I’m drinking a hot peppermint mocha coffee, so feeling productive af. Also a little jittery hahaha.
As you can tell from the title of this blog post, I want to talk about likes. This is a topic I’ve wanted to cover for a long time, but never felt like it was the right time. But, with Instagram’s latest announcement about taking away likes, I thought this was the perfect time to have a little chat.
Let’s first talk about the thing everyone is worrying about: how will this affect people like me, who use Instagram for business purposes to get sponsorships & make money? I am honestly not that concerned about this. I am considered a micro influencer, meaning I have less than 10k followers. I get companies emailing me at least a few times a month about collaborating & I only have 2.5k followers & average around 400 likes a post. Lately, my engagement has been less than it was even a few months ago. With this being said, I don’t think the fact that my likes will be hidden will affect who I work with & how often I work with companies. If nothing else, this will encourage influencers (ew, don’t like that word) & companies to be picky about who they work with. I have a media kit put together & ready to go that I can easily reach out to a company if I’m interested in working with them. I think this will put more of the control in the hands of the influencers, hopefully creating a more authentic space.
The business aspect aside, I do think it’s a good idea. Instagram has said that they are doing this to help make the internet a safer space. The reason I’ve wanted to talk about likes for so long is because it is something that has a big affect on my life. I would be lying if I said I had never let the amount of likes of I got on a post affect my mood or determine what I post. Back in the day, I used to like to post flat lays, but those never do as well as a photo of me, or for goodness sake, a pic of me with a boy.
I love Instagram because it’s such a creative space. By taking away likes, I think it will give people even more creative freedom because they won’t be worried about the amount of likes they might get if they post a flat lay with their coffee or a throwback photo. I think it will help people be even more creative & authentic. Our worth should not be measured by the amount of likes we get on a photo.
In conclusion… You are worth more than likes, percentages, impressions, clicks, swipe ups, & engagement rates. 😉